Apple Announced Its First Major Product Since 2014: Apple Vision Pro

Apple announced its first major product since 2014: the Apple Vision Pro glasses

Apple announced its mixed reality headset ‘’Vision Pro’’ on Monday during the WWDC developer conference. The headset is its first major new product from Apple since Apple Watch in 2014.

Vision Pro will allow users to see apps in a new way, in the spaces around them. Users can use their eyes and hands to navigate through apps and search with their voice. The headset can be used to watch movies, including in 3D, with spatial audio, to view their own photos or videos, and to play video games. It can also be used for work with video conferencing apps, Microsoft Office tools or Adobe Lightroom.

It will be available from 3.499 USD starting early next year.

With a feature called EyeSight, the headset can become transparent or opaque to signal to people around the headset user whether they are immersed in an experience or available to interact. Spatial audio will make it feel as if the user is completely immersed in the experience, including by detecting other elements in the room.

Vision Pro can also create a realistic-looking avatar of a user to use in the experience.

The headset is made to fit different face shapes and sizes, with adjustable and interchangeable parts.

The company announced several partnerships for Vision Pro on stage. CEO of ’’Disney’’  - Bob Iger appeared on stage to announce that Disney+ will be available on Vision Pro from the first day of its launch. Shares of the company ’’Unity’’  rose by more than 20%, and trading was briefly halted after Apple announced a partnership with the game development platform.

Here are some images from the Apple presentation showing how it works:

This is what the headset looks like when a user is available to interact with others in the room.

Apps appear in front of the user, who can look around and make gestures to navigate.

Here is what it looks like to view a panorama with the headset.

Here is what playing a video game on the device would look like.

This is what it is like to have a video conference with the headset.

It can also be used to learn new things in 3D.

Users can see different windows in front of them, as they usually see them on a computer screen.

Apple has been working on headset hardware and software since at least 2016 in a division called ’’Technology Development Group’’. Monday's launch is the culmination of years of development - some in secret, and others as previously released public foundations for iPhone, such as cameras and depth-sensor software.

CEO at Apple - Tim Cook spoke at length about the potential of augmented reality, which overlays computer graphics onto the real world, saying that the technology could eventually be an everyday device for most people and that its impact could be similar to the invention of the internet.

Apple's VR headset debut comes at a time when the broader virtual reality industry has struggled to meet high expectations for the technology. For now, it is considered “mixed reality” or virtual reality that can access the outside world through cameras mounted on the headset.

Monday's launch also opens a new era of open competition between Apple and Meta, which are developing their own virtual reality headsets. Meta said last week that its latest headset model, ‘’Quest 3’’, will be launched during this year.

Source: cnbc.com

Prospects to profit from Apple shares

Apple is one of the strong companies whose shares fell relatively little (by 31%) in the previous crisis year on capital markets compared with other giant companies, and that decline has already been recovered this year. Now the price is at its all-time high, and a breakout above it could trigger a new rally this year and next. 

For us traders and investors on exchanges, the news about the promising future product that is to be launched on the global market will create a major HYPE on the first day of sales, so probably a strong growth impulse for AAPL shares. Therefore, keep a close eye on what Apple does next, and we wish you profitable investments and portfolios!

 

 

 

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